Dunkin’s Spooky Ghost Pepper Donuts – Great marketing, good treat

It’s no secret I’m something of a spicy food addict. I have a shelf in my fridge dedicated to hot sauce, which has overflowed onto other shelves. I try the hottest wings available at restaurants for kicks and giggles. You get the idea.

However! There has to be taste and not just heat. I hate spicy things that just taste like pain (looking at you, Triple Atomic Wings at Quaker Steak & Lube).

Enter Dunkin’ with their Spooky Ghost Pepper Donut. A friend of mine brought it to my attention, and I am a shameless buffoon when it comes to gimmicks. I knew I had to try this damn thing. For science, obviously. Before proceeding, some details worth noting:

  • The Ghost Pepper clocks in around 1 million Scoville Heat Units (SHU) (the scale by which spicy foods are measured).
  • For comparison, the Carolina Reaper is around 1.5 SHU.
  • Both the Dragon’s Breath and Pepper X peppers are hotter still.
  • That said, 1.5 million is nothing to sneeze at.
  • The Spooky Ghost Pepper Donut is a standard Dunkin strawberry iced donut with the addition of both cayenne and ghost pepper powders.
  • There obviously aren’t just straight-up peppers on the donuts – they’re present in powdered form. Eating a whole ghost pepper is absolutely a different experience from having something seasoned with it.
  • I would not recommend eating a straight-up ghost pepper.
Proof of acquiring the donuts, I guess.

The local Dunkin had plenty of Spooky Ghost Pepper Donuts this morning, which honestly surprised me because I have trash luck with this kind of thing. I went in with mixed expectations, and honestly was pleased with the end product. These balance sweet and heat nicely. The spiciness hits right after the first bite, creeping up the throat and spreading around the mouth. It lingers. It’ll leave your face feeling a bit warm. It’s nothing crazy, but it’s definitely a treat I can see being too much for some.

Omnomnom. Spooky, spicy treat.

Dunkin’ did these perfectly, I think, in terms of heat. People who went into eating these expecting something that will melt their faces off were clearly disappointed, and I’m admittedly a little baffled by that response. Dunkin’ had to pull off a careful balancing act with this release. No real heat, and this would be just another strawberry donut. Too much heat? For starters, that would likely impact sales. People are intrigued by the prospect of trying something that could be a bit spicy, and word of mouth will help sell it. If it’s agony to eat one of these? Not as likely to make sales.

Also, with Dunkin’ encouraging people to use these to put a little mischief in their Halloween spirit by prankong friends with them? I see lawsuit potential galore if they packed these with enough heat to make it feel like you’re passing lava the next day.

The strawberry is a bit too cloyingly sweet, but otherwise the balance of cayenne and ghost pepper make this a fun novelty treat worth checking out. Just don’t be that person and surprise a friend with it, or you deserve suitably terrible pranks in response.

Overall, this is a solid offering and I hope it returns to haunt Dunkin’ stores each year around spooky season.